Daimler Smart Fortwo Car in the US |
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» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
However, the car attracted some criticism too. Analysts opined that the price of the car was too high for a two-seater car. Some analysts also questioned the safety of the car. Analysts were worried whether the car would maintain the initial momentum in sales, after other small, fuel efficient cars make their way into the US market. Decline in auto sales in the US due to financial meltdown was also expected to have an adverse affect on the sales of Smart Fortwo in the US. The case ends with a discussion on the challenges faced by the car. Issues:
Contents:
Keywords:Daimler AG, Smart Car, Smart Fortwo, Swatchmobile, Second Generation Smart Fortwo, Smart USA Distributor LLC, Entry Strategy, Differentiation Strategy, Environment friendly car, Smart Fortwo BRABUS, Smart Forfour, Competitive Strategy, Focus |
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